B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

40%

40% -- share of travelers posting parks mountains or forests for travelers on social media (2017)

Name: Share Of Travelers Posting Parks Mountains Or Forests Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2017 · Adweek

40% of travelers on social media post photos of parks, mountains, or forests.

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Attribution: Adweek View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2017

Entity

travelers on social media

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Adweek Primary Tier C

https://www.greenhaus.agency/post/instagrammability-in-placemaking ↗

Confidence: 23/100 Vintage: 2017 Channel: Deep Crawl

Source Article

Instagrammableness - The Art of Placemaking | Greenhaus Blog

Instagrammableness Instagrammableness is the measurement of how worthy a place is of posting its picture to Instragram. Or, how many places within a place are worthy of a user’s precious social feed. We can all feel it when a place is great. But what exactly makes it so? The Project for Public Space…

Original Research

Adweek · Original study ↗

Methodology

Cited from Adweek article by Emma Bazilian

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

travelers on social media: 40% share of travelers posting parks mountains or forests. Source: Adweek (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-share-parks-mountains-forests

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<blockquote cite="https://lighthousedata.io/data/travelers-share-parks-mountains-forests" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of travelers posting parks mountains or forests for travelers on social media<br><small>Source: Adweek (2017) · <a href="https://lighthousedata.io/data/travelers-share-parks-mountains-forests" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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