B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- share of travelers expecting personalized recommendations during booking for travelers (2025)
53% of travelers expect personalized recommendations during the booking process.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Think With Google
Primary
Tier C
https://roomraccoon.co.za/blog/skills-hotel-general-managers/ ↗
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Original Research
Think With Google
· Original study ↗
Methodology
Cited from Think With Google
Methodology documented
Segmentation
IndustryTravel
RegionAPAC
Channelcontent
Cite this stat
Plain Text
travelers: 53% share of travelers expecting personalized recommendations during booking. Source: Think With Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-personalized-recommendations-booking
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<blockquote cite="https://lighthousedata.io/data/travelers-personalized-recommendations-booking" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of travelers expecting personalized recommendations during booking for travelers<br><small>Source: Think With Google (2025) · <a href="https://lighthousedata.io/data/travelers-personalized-recommendations-booking" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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