B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- share of travelers responding to email marketing for Travelers surveyed in the 2023 Persado Consumer Travel Study (2023)
Only 6% of travelers responded to email marketing when making travel decisions according to the 2023 Persado Consumer Travel Study.
- Consumer survey data self-reported
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Persado
Primary
Tier A
https://www.persado.com/articles/generative-ai-in-travel?utm_source=revenue-hub&utm_medium=referral&… ↗
Source Article
Generative AI in Travel & Hospitality: The Key to Personalized Experiences
Travel is back! Consumers are once again riding the rails, hitting the road, and flying the friendly skies. With the continued influx in bookings, more companies in travel and hospitality rely on Generative AI to increase revenue and brand loyalty.
According to the US Travel Association’s latest for…
Original Research
Persado
· Original study ↗
Methodology
Persado consumer survey; email marketing influence on travel booking decisions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travelers surveyed in the 2023 Persado Consumer Travel Study: 6% share of travelers responding to email marketing. Source: Persado (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-email-marketing-response-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travelers-email-marketing-response-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- share of travelers responding to email marketing for Travelers surveyed in the 2023 Persado Consumer Travel Study<br><small>Source: Persado (2023) · <a href="https://lighthousedata.io/data/travelers-email-marketing-response-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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