B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
77%
77% -- booking preference for review responders for travelers (2025)
77% of travelers are more likely to book businesses that respond to reviews.
- Original survey source is unnamed
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mara-solutions.com
Primary
Tier C
https://www.mara-solutions.com/post/booking-coms-genius-partner-program-everything-you-need-to-know ↗
Source Article
Booking.com's Genius Partner Program: Everything You Need to Know
The Booking.com Genius Partner Program is one of the most lucrative ways to generate higher and continuous sales on Booking.com. While other partner programs are designed to attract new guests, the Genius program gives select hotels and properties a chance to connect with frequent travelers, thus op…
Original Research
mara-solutions.com
· Original study ↗
Methodology
Cited as 'recent surveys'; original source unnamed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travelers: 77% booking preference for review responders. Source: mara-solutions.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-book-review-responses
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<blockquote cite="https://lighthousedata.io/data/travelers-book-review-responses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- booking preference for review responders for travelers<br><small>Source: mara-solutions.com (2025) · <a href="https://lighthousedata.io/data/travelers-book-review-responses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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