B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

24%

24% -- share using ai for holiday planning for US travelers (2025)

2025  · Deloitte

Deloitte reports that 24% of travelers now use AI for holiday planning.

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Attribution: Deloitte View source
Lighthouse Research Team
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Source verified Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
US travelers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Deloitte Primary Tier A
https://resonanceco.com/insights/what-do-the-wealthiest-u-s-travelers-want-from-you/ ↗
Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl
Source Article
What do the wealthiest U.S. travelers want from you?
02 December 2025 by Chris Fair, Resonance President & CEO 22 January 2026 by Chris Fair, Resonance President & CEO While headlines obsess over recession warnings and consumer pullback, a parallel economy is sprinting in the opposite direction. The Top 10% of American households now control more than…
Original Research
Deloitte · Original study ↗

Deloitte research

Methodology documented
Industrymarketing
Plain Text
US travelers: 24% share using ai for holiday planning. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-ai-holiday-planning
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<blockquote cite="https://lighthousedata.io/data/travelers-ai-holiday-planning" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- share using ai for holiday planning for US travelers<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/travelers-ai-holiday-planning" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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