B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

17%

17% -- share of travelers accessing travel videos on social media for American travelers (2021)

Name: Share Of Travelers Accessing Travel Videos On Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2021 · Longwoods International

In 2021, 17% of American travelers accessed travel videos on social media platforms.

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Attribution: Longwoods International View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

17%

Unit

Percentage

Data Vintage

2021

Entity

American travelers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Longwoods International Primary Tier B

https://americas.hsmai.org/insight/hsmai-customer-insight-social-media-video-content-powers-travel-i… ↗

Confidence: 53/100 Vintage: 2021 Channel: Common Crawl

Source Article

HSMAI Customer Insight: Social Media Video Content Powers Travel Inspiration & Planning

Original Research

Longwoods International · Original study ↗

Methodology

Prior-wave figure from Longwoods International tracking study

Methodology documented

Segmentation

Industrytravel_hospitality,media_entertainment RegionUS Channelsocial

Cite this stat

Plain Text

American travelers: 17% share of travelers accessing travel videos on social media. Source: Longwoods International (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-videos-social-media-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/travel-videos-social-media-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of travelers accessing travel videos on social media for American travelers<br><small>Source: Longwoods International (2021) · <a href="https://lighthousedata.io/data/travel-videos-social-media-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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