B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- share of users preferring chatbot for travel booking for travel consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aretove.com
Primary
Tier C
https://www.aretove.com/viachat-an-ai-travel-chatbot-based-on-authentic ↗
Source Article
ViaChat: An AI Travel ChatBot Based on Authentic Experiences
Original Research
aretove.com
· Original study ↗
Methodology
Survey cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travel consumers: 37% share of users preferring chatbot for travel booking. Source: aretove.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-users-prefer-chatbot-booking-37pct
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<blockquote cite="https://lighthousedata.io/data/travel-users-prefer-chatbot-booking-37pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of users preferring chatbot for travel booking for travel consumers<br><small>Source: aretove.com (2026) · <a href="https://lighthousedata.io/data/travel-users-prefer-chatbot-booking-37pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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