B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- share of travel research starting with ai query for travel consumers (2026)
Between 60% and 75% of consumers start their travel research with an AI query.
- Reported as a range of 60% to 75%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dhihospitality.com
Primary
Tier C
https://www.dhihospitality.com/post/your-hotel-is-ranking-on-google-and-missing-from-chatgpt ↗
Source Article
Hotel AI Visibility: Are You Missing from ChatGPT?
April 24, 2026
Travel research now begins with an AI query for 60% to 75% of consumers, shifting discovery away from traditional search engines and OTAs. Hotels not appearing in AI responses from platforms like ChatGPT, Gemini, or Perplexity are losing significant consideration share before a guest …
Original Research
dhihospitality.com
· Original study ↗
Methodology
Range 60-75%, midpoint used; source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travel consumers: 60% share of travel research starting with ai query. Source: dhihospitality.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-research-starts-ai-query
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-research-starts-ai-query" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of travel research starting with ai query for travel consumers<br><small>Source: dhihospitality.com (2026) · <a href="https://lighthousedata.io/data/travel-research-starts-ai-query" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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