B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,385
1,385 -- average social shares for Travel industry non-influencer content formats (2018)
Successful pieces of travel content formats other than influencer posts averaged 1,384.7 social shares.
- Applies specifically to successful pieces of travel content formats excluding influencer posts
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,385
Unit
Count
Data Vintage
2018
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kaizen
Primary
Tier A
https://kaizen.co.uk/blog/conferences-and-events/best-travel-content-seo/ ↗
Source Article
What is The Best Type of Content in the Travel Industry?
Conferences & Events
We Analysed 2000 Pieces of Travel Content to Find the Best Type for SEO
Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry.
Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayh…
Original Research
Kaizen
· Original study ↗
Methodology
Average social shares among successful pieces of other content formats vs influencer posts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel industry non-influencer content formats: 1,385 average social shares. Source: Kaizen (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-other-content-avg-social-shares
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<blockquote cite="https://lighthousedata.io/data/travel-other-content-avg-social-shares" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,385</strong> -- average social shares for Travel industry non-influencer content formats<br><small>Source: Kaizen (2018) · <a href="https://lighthousedata.io/data/travel-other-content-avg-social-shares" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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