B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- share saying partner insights would help drive success for travel marketers (2021-04)
47% of travel marketers feel partner insights would help drive success in their role more than an increased marketing budget.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2021-04
Entity
Sample Size
979
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Google/Savanta
Primary
Tier A
https://americas.hsmai.org/insight/hsmai-customer-insights-search-trends-as-travel-demand-returns-go… ↗
Source Article
HSMAI Customer Insights: Search Trends As Travel Demand Returns
Original Research
Google/Savanta
· Original study ↗
Methodology
Google/Savanta online survey, n=502 male / n=477 female travel/tourism manager+ marketing decision makers
Methodology documented
Segmentation
IndustryTravel
RegionNorth America
RoleAll marketers
Cite this stat
Plain Text
travel marketers: 47% share saying partner insights would help drive success. Source: Google/Savanta (2021-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-marketers-insights-vs-budget-47pct
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<blockquote cite="https://lighthousedata.io/data/travel-marketers-insights-vs-budget-47pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- share saying partner insights would help drive success for travel marketers<br><small>Source: Google/Savanta (2021-04) · <a href="https://lighthousedata.io/data/travel-marketers-insights-vs-budget-47pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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