B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- share of travel managers expecting more business travel for travel managers (2023)
78% of travel managers expected more business travel in 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Global Business Travel Association
Primary
Tier B
https://qa.outfront.dev/media/place-based-advertising/airports ↗
Source Article
Airport Billboards | OOH Airport Advertising Solutions
As travel surges, forward-thinking brands are tapping into the resurgence of advertising in and around airports. Whether it's for those about to embark on a journey or those just returning, our array of airport billboard options in both static and digital formats offers a strategic consumer touchpoi…
Original Research
Global Business Travel Association
· Original study ↗
Methodology
Source cited as Global Business Travel Association, 2022
Methodology documented
Segmentation
IndustryTravel
RegionGlobal
RoleTravel Manager
Cite this stat
Plain Text
travel managers: 78% share of travel managers expecting more business travel. Source: Global Business Travel Association (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-managers-expect-more-business-travel-2023
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<blockquote cite="https://lighthousedata.io/data/travel-managers-expect-more-business-travel-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of travel managers expecting more business travel for travel managers<br><small>Source: Global Business Travel Association (2023) · <a href="https://lighthousedata.io/data/travel-managers-expect-more-business-travel-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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