B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4%
4% -- email response rate for Travel & Hospitality B2B lead generation (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CIENCE
Primary
Tier B
https://www.cience.com/lead-generation/travel-hospitality/ ↗
Source Article
Travel & Hospitality Lead Gen | CIENCE
Email response
4 to 6%
Industry lead generation
Travel & Hospitality lead generation.
9+ travel & hospitality clients trust CIENCE: including Travel Tripper ($50K+ closed).
Industry KPI dashboard
CAC, ACV, conversion, cycle
01
CAC range
12 to 22%
02
Typical ACV
$20,000
03
Meeting to close
8%
04
Sale…
Original Research
CIENCE
· Original study ↗
Methodology
Range 4-6%; midpoint extracted. CIENCE agency benchmark for travel/hospitality outbound email campaigns.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel & Hospitality B2B lead generation: 4% email response rate. Source: CIENCE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-hospitality-email-response-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-hospitality-email-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- email response rate for Travel & Hospitality B2B lead generation<br><small>Source: CIENCE (2026) · <a href="https://lighthousedata.io/data/travel-hospitality-email-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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