B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44.4%
44.4% -- digital frustration rate for Travel site visits (2025)
44.4% of travel website visits involve a digital frustration event according to Contentsquare 2025 benchmark data.
- Frustration events include rage clicks, repeated scrolling, and rapid exits
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Contentsquare
Primary
Tier B
https://atlasperk.com/guides/website-conversion-for-travel/copy-messaging/ ↗
Source Article
Copy & Messaging for Travel Websites That Convert
Copy & Messaging for Travel
Market Verdict: Travel Website Copy & Conversion
Effective copy messaging for travel websites runs on simple math: pages written at a 5th–7th grade reading level convert at 12.8% — more than double the 5.5% conversion rate of professional-level writing (Unbounce, 2024). Y…
Original Research
Contentsquare
· Original study ↗
Methodology
Contentsquare 2025 Digital Experience Benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel site visits: 44.4% digital frustration rate. Source: Contentsquare (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-digital-frustration-44-4
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-digital-frustration-44-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.4%</strong> -- digital frustration rate for Travel site visits<br><small>Source: Contentsquare (2025) · <a href="https://lighthousedata.io/data/travel-digital-frustration-44-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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