B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5.3%
5.3% -- customer natural return rate after abandonment for travel industry customers (2025)
5.3% of customers will return on their own naturally after abandonment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cybba
Primary
Tier B
https://info.cybba.com/conversion-rate-optimization-reimagined-for-the-travel-industry-replay ↗
Source Article
Conversion Rate Optimization Reimagined for the Travel Industry Webinar Replay
Conversion Rate Optimization Reimagined for the Travel Industry
Watch our 30-minute webinar replay as our own Lisa DePaolo, Cybba’s Managing Partner of Travel, discusses the digital spend in the travel industry. She will walk through examples that demonstrate how you can do more for less and turn ri…
Original Research
Cybba
· Original study ↗
Methodology
Vendor webinar claim on travel industry abandonment behavior
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travel industry customers: 5.3% customer natural return rate after abandonment. Source: Cybba (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-abandonment-natural-return-rate
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<blockquote cite="https://lighthousedata.io/data/travel-abandonment-natural-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.3%</strong> -- customer natural return rate after abandonment for travel industry customers<br><small>Source: Cybba (2025) · <a href="https://lighthousedata.io/data/travel-abandonment-natural-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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