B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- transactional email click to open rate for transactional emails (2026)
Transactional emails often exceed a 30% click-to-open rate (CTOR).
- Transactional emails often exceed 30% CTOR according to Salesforce benchmark guidance
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://ecommerceboost.io/uncategorized/why-email-marketing/ ↗
Source Article
Why Email Marketing Is Key for Ecommerce ROI in 2026
The loudest advice in ecommerce still says email marketing is always worth it. That's too simple. Email can be one of the most profitable owned channels in the stack, but only when a brand treats it like a retention system, not a broadcast machine.
The difference matters because the inbox is crowded…
Original Research
Salesforce
· Original study ↗
Methodology
Cited to Salesforce benchmark guidance.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
transactional emails: 30% transactional email click to open rate. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/transactional-emails-ctor-exceed-30pct
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<blockquote cite="https://lighthousedata.io/data/transactional-emails-ctor-exceed-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- transactional email click to open rate for transactional emails<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/transactional-emails-ctor-exceed-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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