B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
28%
28% -- transactional email workflow adoption rate for Email marketers (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GetResponse and Smart Insights
Primary
Tier B
https://smaily.com/email-marketing-automation-demystified/ ↗
Source Article
Email Marketing Automation Demystified
Marketing automation utilises technology to create automated processes, thus eliminating the need for manual work. As a small business owner, you may think that marketing automation is just for big companies, and, of course, big budgets. However, on the contrary, with such advanced technology market…
Original Research
GetResponse and Smart Insights
· Original study ↗
Methodology
Survey of marketers conducted by GetResponse and Smart Insights; transactional emails ranked third among automated email workflow types. Survey year not stated in citing article.
Methodology documented
Segmentation
Industrymarketing
RoleEmail Marketer
Channelemail
Cite this stat
Plain Text
Email marketers: 28% transactional email workflow adoption rate. Source: GetResponse and Smart Insights (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/transactional-email-workflow-adoption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/transactional-email-workflow-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- transactional email workflow adoption rate for Email marketers<br><small>Source: GetResponse and Smart Insights (2022) · <a href="https://lighthousedata.io/data/transactional-email-workflow-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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