B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.05%
0.05% -- transactional email unsubscribe rate for transactional emails (2026)
Emails transacionais normalmente mantêm uma taxa de cancelamento de inscrição abaixo de 0,05%.
- O texto especifica que a taxa normalmente permanece 'abaixo de' 0,05%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.05%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
OpenSend
Primary
Tier A
https://billionverify.com/pt/blog/email-unsubscribe-message ↗
Source Article
Melhores Práticas de Mensagens de Cancelamento de…
A maioria dos conselhos sobre a mensagem de cancelamento de inscrição por email começa com uma premissa equivocada. Trata cada cancelamento de inscrição como uma perda a ser evitada.
Essa mentalidade leva a más decisões rapidamente. As equipes reduzem o link do rodapé, ocultam a opção atrás de um lo…
Original Research
OpenSend
· Original study ↗
Methodology
Baseado em estatísticas de cancelamento de inscrição de e-mail para eCommerce.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
transactional emails: 0.05% transactional email unsubscribe rate. Source: OpenSend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/transactional-email-unsubscribe-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/transactional-email-unsubscribe-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.05%</strong> -- transactional email unsubscribe rate for transactional emails<br><small>Source: OpenSend (2026) · <a href="https://lighthousedata.io/data/transactional-email-unsubscribe-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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