C
Evidence Grade C
Use with Hedging
Aging
47.1%
47.1% — transactional email open rate for Email marketing — transactional emails (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
47.1%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
8
Sources (5)
Mailgun Transactional Email Report 2024
Primary
Tier A
https://www.mailgun.com/blog/email/transactional-email-statistics/ ↗
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Original Research
Mailgun
· Original study ↗
Methodology
Mailgun 2024 Transactional Email Statistics. Analysis of order confirmations, receipts, and account notifications.
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Email marketing — transactional emails: 47.1% transactional email open rate. Source: Mailgun Transactional Email Report 2024 (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/transactional-email-open-rate-email-marketing-transactional-emails-2024
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<blockquote cite="https://lighthousedata.io/data/transactional-email-open-rate-email-marketing-transactional-emails-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47.1%</strong> — transactional email open rate for Email marketing — transactional emails<br><small>Source: Mailgun Transactional Email Report 2024 (2024) · <a href="https://lighthousedata.io/data/transactional-email-open-rate-email-marketing-transactional-emails-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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