B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
38%
38% -- consumer response rate for traditional billboard advertising (2024)
Traditional billboard advertising provokes a consumer response in 38% to 86% of instances.
- Reported as a range from 38% to 86%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Out of Home Advertising Association of America
Primary
Tier B
https://glenmont.co/billboard-advertising-in-2024-still-thriving-in-a-digital-world/ ↗
Source Article
Billboard Advertising in 2024: Still Thriving in a Digital World?
TL;DR
Despite the rise of digital marketing, billboards remain a powerful advertising medium in 2024, offering unique advantages like high impact visibility and strategic location benefits. Modern billboards integrate digital features, such as QR codes, enhancing interactivity and bridging the gap b…
Original Research
Out of Home Advertising Association of America
· Original study ↗
Methodology
Range 38%-86%; midpoint used. Research by Out of Home Advertising Association of America
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
traditional billboard advertising: 38% consumer response rate. Source: Out of Home Advertising Association of America (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/traditional-billboard-consumer-response-rate
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<blockquote cite="https://lighthousedata.io/data/traditional-billboard-consumer-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- consumer response rate for traditional billboard advertising<br><small>Source: Out of Home Advertising Association of America (2024) · <a href="https://lighthousedata.io/data/traditional-billboard-consumer-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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