B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2
2 -- roi for PPC ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Aspire.io
Primary
Tier A
https://www.aspire.io/blog/influencer-content-vs-traditional-ads ↗
Source Article
Influencer Marketing vs Traditional Ads: Performance Compared
Influencer Content vs. Traditional Ads: What Drives Better Performance?
Learn why influencer content outperforms traditional ads in trust, engagement, and ROI — and how to scale it with tools like Aspire.
Why the Shift? The Trust Gap in Modern Advertising
Picture this: You’re scrolling through your …
Original Research
Aspire.io
· Original study ↗
Methodology
Comparison of ROI between influencer marketing and PPC ads
Methodology documented
Segmentation
Industrysem_ppc,influencer_marketing
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
PPC ads: 2 roi. Source: Aspire.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/traditional-ads-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/traditional-ads-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- roi for PPC ads<br><small>Source: Aspire.io (2026) · <a href="https://lighthousedata.io/data/traditional-ads-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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