B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- outcome improvement from goal setting for trade show exhibitors (2026)
Exhibitors who set measurable goals in advance report 25% to 30% better outcomes.
- Source reports a range of 25% to 30% better outcomes
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
All Exhibit Solutions
Primary
Tier C
https://allexhibit.com/blog/how-to-plan-a-trade-show-lessons-for-success ↗
Source Article
How to Plan a Trade Show? Lessons for Success
Original Research
All Exhibit Solutions
· Original study ↗
Methodology
Range 25%-30%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
trade show exhibitors: 25% outcome improvement from goal setting. Source: All Exhibit Solutions (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trade-show-goal-setting-outcomes-25-30pct
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<blockquote cite="https://lighthousedata.io/data/trade-show-goal-setting-outcomes-25-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- outcome improvement from goal setting for trade show exhibitors<br><small>Source: All Exhibit Solutions (2026) · <a href="https://lighthousedata.io/data/trade-show-goal-setting-outcomes-25-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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