B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17,700,000
17,700,000 -- monthly visits for Trade Me (2021)
Trade Me received 17.7 million monthly visits, with 96% originating from New Zealand.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17,700,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WebRetailer (data from SimilarWeb)
Primary
Tier B
https://www.webretailer.com/marketplaces-worldwide/online-marketplaces-australia-new-zealand/ ↗
Source Article
Online Marketplaces in Australia and New Zealand: eBay and Trade Me Lead
Australia and New Zealand are interesting markets for ecommerce, but their appeal is not obvious at first glance. For most of the Western world, these are distant countries with small populations and economies. Less than 10% of total retail sales are online in Australia and New Zealand, so the uptak…
Original Research
WebRetailer (data from SimilarWeb)
· Original study ↗
Methodology
Based on SimilarWeb traffic data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Trade Me: 17,700,000 monthly visits. Source: WebRetailer (data from SimilarWeb) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trade-me-monthly-visits
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trade-me-monthly-visits" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17,700,000</strong> -- monthly visits for Trade Me<br><small>Source: WebRetailer (data from SimilarWeb) (2021) · <a href="https://lighthousedata.io/data/trade-me-monthly-visits" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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