B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share of tracking issues for PPC account conversion tracking (2025)
73% of PPC conversion tracking issues identified across 500+ account audits in 2025 fell into five main categories.
- Represents the share of identified tracking issues falling into five specific categories across 500+ audits
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ezcommerce.us
Primary
Tier C
https://ezcommerce.us/blog/why-my-ppc-clicks-spike-but-orders-dont-increase ↗
Source Article
Why My PPC Clicks Spike but Orders Don't Increase: 2026
Why My PPC Clicks Spike but Orders Don't Increase: 2026
TL;DR
When PPC clicks climb but orders stay flat, the ad did its job. The problem lives in one of three places: you’re sending the wrong traffic, your post-click experience isn’t converting, or your tracking is broken and orders are happening b…
Original Research
ezcommerce.us
· Original study ↗
Methodology
From 500+ account audits by one analytics firm.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PPC account conversion tracking: 73% share of tracking issues. Source: ezcommerce.us (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tracking-issue-categories-73pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tracking-issue-categories-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of tracking issues for PPC account conversion tracking<br><small>Source: ezcommerce.us (2025) · <a href="https://lighthousedata.io/data/tracking-issue-categories-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.