B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- tracking ai generated mentions for PR professionals (2025)
61% of PR professionals are already tracking or planning to track AI-generated mentions.
- Includes both those already tracking and those planning to track
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Muck Rack
Primary
Tier A
https://www.prmoment.com/pr-research/almost-70-of-prs-think-llms-will-change-measurement-research-fi… ↗
Source Article
Almost 70% of PRs think LLMs will change measurement, research finds
New data has revealed that 67% of PR professionals believe visibility within LLMs will soon become a core part of standard PR measurement.
The findings, from Muck Rack’s State of PR Measurement 2025 report, explored whether the industry felt AI could solve its measurement conundrum.
The majority (93…
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack’s State of PR Measurement 2025 report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
PR professionals: 61% tracking ai generated mentions. Source: Muck Rack (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tracking-ai-generated-mentions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tracking-ai-generated-mentions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- tracking ai generated mentions for PR professionals<br><small>Source: Muck Rack (2025) · <a href="https://lighthousedata.io/data/tracking-ai-generated-mentions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.