B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- lead growth rate for Toyota Shock of Recognition campaign (Southeast Toyota) (2025)
The Southeast Toyota 'Shock of Recognition' campaign generated 540,000 leads, representing a 52 percent year-over-year increase.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
22Squared
Primary
Tier A
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Original Research
22Squared
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Methodology
Year-over-year growth in campaign leads as reported by agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Toyota Shock of Recognition campaign (Southeast Toyota): 52% lead growth rate. Source: 22Squared (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/toyota-campaign-lead-growth-52-percent
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<blockquote cite="https://lighthousedata.io/data/toyota-campaign-lead-growth-52-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- lead growth rate for Toyota Shock of Recognition campaign (Southeast Toyota)<br><small>Source: 22Squared (2025) · <a href="https://lighthousedata.io/data/toyota-campaign-lead-growth-52-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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