B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

$2 -- cost per visit for California county tourism campaign (2023)

Name: Cost Per Visit Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-23

2023 · Mosaic Agency

The California county tourism campaign achieved a cost per visit of $2.05.

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Attribution: Mosaic Agency View source

Lighthouse Research Team

Last verified: 2026-09-23 · How we verify data →

Source verified Evidence graded

Value

Unit

Currency Usd

Data Vintage

2023

Entity

California county tourism campaign

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mosaic Agency Primary Tier B

https://mosaic.agency/case-study-tourism/ ↗

Confidence: 28/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Case Study - Tourism - Full Service Media Planning and Buying

Generated Over 49 million Impressions – Doubled or Tripled Programmatic Benchmarks – Low Cost Per Visit - Over a 10 year period, one county in California experienced consistent travel related economic growth resulting in a 34% increase in direct travel spending. The COVID-19 pandemic erased that dec…

Original Research

Mosaic Agency · Original study ↗

Methodology

Agency case study campaign cost per blueprint-attributed visit

Methodology documented

Segmentation

IndustryTravel & Tourism RegionUS RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

California county tourism campaign: $2 cost per visit. Source: Mosaic Agency (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tourism-campaign-cpv

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<blockquote cite="https://lighthousedata.io/data/tourism-campaign-cpv" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per visit for California county tourism campaign<br><small>Source: Mosaic Agency (2023) · <a href="https://lighthousedata.io/data/tourism-campaign-cpv" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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