B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
20%
20% -- outbound email response rate increase for Tourial customers (tech companies using interactive product demos) (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tourial
Primary
Tier A
https://www.tourial.com/blog/interactive-product-demos ↗
Source Article
Interactive product demos: Everything you could ever want to know about them
For those ahead of the curve that are already successfully implementing interactive demos, the return has been well worth it. Tech companies are seeing higher conversion rates across their website and landing pages, more engagement throughout the entire funnel, and faster revenue compared to traditi…
Original Research
Tourial
· Original study ↗
Methodology
Vendor-reported aggregate lift from Tourial customer accounts; no sample size or explicit time period stated; article archived May 2024. Figure represents a relative increase, not an absolute response rate.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tourial customers (tech companies using interactive product demos): 20% outbound email response rate increase. Source: Tourial (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tourial-outbound-email-response-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tourial-outbound-email-response-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- outbound email response rate increase for Tourial customers (tech companies using interactive product demos)<br><small>Source: Tourial (2024) · <a href="https://lighthousedata.io/data/tourial-outbound-email-response-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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