C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
$281,000
$281,000 -- monthly podcast ad spend for Total Wine & More (2021-06)
Total Wine & More spent an estimated $281,000 on podcast advertising in June 2021.
- Estimated advertising spend based on Magellan AI's proprietary model analyzing top 3,000 US podcasts ranked by Apple Podcasts
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$281,000
Unit
Currency Usd
Data Vintage
2021-06
Entity
Sample Size
3,000
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (2)
Magellan AI
Primary
Tier A
https://www.magellan.ai/blog-posts/june-2021-top-spenders-movers-and-shakers-in-podcast-advertising ↗
Source Article
Magellan AI Blog: June 2021: Top spenders, movers and shakers in podcast advertising
June 2021: Top spenders, movers and shakers in podcast advertising
In addition to our monthly post, we review the previous month's creative, trends, and spend in our market update webinar. Register to join us!
Top 15 Spenders in June
Top 15 Movers & Shakers in June
Wine.com
One of the earliest onlin…
Also cited by
2026-09-22
Original Research
Magellan AI
· Original study ↗
Methodology
Estimated podcast advertising spend from Magellan AI's proprietary model analyzing the top 3,000 US podcasts ranked by Apple Podcasts; value is a model estimate.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Total Wine & More: $281,000 monthly podcast ad spend. Source: Magellan AI (2021-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/total-wine-more-podcast-ad-spend-june-2021
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<blockquote cite="https://lighthousedata.io/data/total-wine-more-podcast-ad-spend-june-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$281,000</strong> -- monthly podcast ad spend for Total Wine & More<br><small>Source: Magellan AI (2021-06) · <a href="https://lighthousedata.io/data/total-wine-more-podcast-ad-spend-june-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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