B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

68.7%

68.7% -- click through rate share for Google organic search top 3 results (2025)

2025  · Advanced Web Ranking

The top three organic search results on Google receive 68.7% of all clicks.

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Attribution: Advanced Web Ranking View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
68.7%
Unit
Percentage
Data Vintage
2025
Entity
Google organic search top 3 results
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Advanced Web Ranking Primary Tier C
https://foxandlee.com.au/the-complete-seo-guide/ ↗
Confidence: 55/100 Vintage: 2025 Channel: Deep Crawl
Source Article
The Complete SEO Guide: How to Rank Higher in 2026 - Fox & Lee
SEO vs GEO vs AEO: What is the Difference? See how SEO, GEO, and AEO help Melbourne businesses stay visible in AI search. Search engine optimisation is changing fast in 2026. Fox & Lee’s complete guide covers everything from Core Web Vitals and keyword strategy to AI Overviews to help businesses ran…
Original Research
Advanced Web Ranking · Original study ↗

CTR distribution across organic positions, cited from Advanced Web Ranking (2025)

Methodology documented
Industrymarketing
Plain Text
Google organic search top 3 results: 68.7% click through rate share. Source: Advanced Web Ranking (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-three-organic-results-ctr-share
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<blockquote cite="https://lighthousedata.io/data/top-three-organic-results-ctr-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.7%</strong> -- click through rate share for Google organic search top 3 results<br><small>Source: Advanced Web Ranking (2025) · <a href="https://lighthousedata.io/data/top-three-organic-results-ctr-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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