B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- click through rate share for Google page 1 results (2026)
Page 1 on a standard Google SERP captures approximately 90% to 95% of total organic clicks.
- Averages based on multiple SEO studies; actual CTR varies by niche, query type, and search intent
- Reported as a range (~90–95%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SEO for Today
Primary
Tier B
https://seofortoday.com/blog/how-clicks-drop-from-position-1-to-page-10-on-google/ ↗
Source Article
How Clicks Drop From Position #1 to Page 10 on Google
Ranking higher in Google search is more than a vanity metric; it directly impacts how much traffic your website receives. A page at position #1 can get dozens of times more clicks than a page on position #10. Pages outside page 1 get almost no attention, regardless of content quality.
In this articl…
Original Research
SEO for Today
· Original study ↗
Methodology
Aggregated from multiple SEO studies; ranges noted, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google page 1 results: 90% click through rate share. Source: SEO for Today (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-page1-click-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-page1-click-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- click through rate share for Google page 1 results<br><small>Source: SEO for Today (2026) · <a href="https://lighthousedata.io/data/google-page1-click-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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