B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

54.4%

54.4% -- share of clicks for top three Google search results (2024)

2024  · Backlinko

The top three Google search results receive 54.4% of all clicks according to a study by Backlinko.

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Attribution: Backlinko View source
Lighthouse Research Team
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Source verified Evidence graded
Value
54.4%
Unit
Percentage
Data Vintage
2024
Entity
top three Google search results
Geography
EMEA
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Backlinko Primary Tier C
https://nexagrowth.co.uk/blog/role-of-seo-in-digital-marketing/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
The Role of SEO in Digital Marketing: Why It’s Essential for Success
- SEO is a foundational component of a comprehensive digital marketing strategy. - It drives sustainable business growth by attracting the right audience and boosting revenue. - SEO delivers long-term value and has a higher return on investment than paid advertising. - It’s essential for increasing …
Original Research
Backlinko · Original study ↗

Cited to a Backlinko study

Methodology documented
IndustryMedia RegionEMEA RoleSEO Specialist Channelsearch
Plain Text
top three Google search results: 54.4% share of clicks. Source: Backlinko (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-three-google-results-click-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-three-google-results-click-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54.4%</strong> -- share of clicks for top three Google search results<br><small>Source: Backlinko (2024) · <a href="https://lighthousedata.io/data/top-three-google-results-click-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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