B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- share of automated email orders for welcome, cart abandonment, and browse abandonment emails (2022)
Welcome, cart abandonment, and browse abandonment emails accounted for 82% of all automated email orders in 2022.
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Lighthouse Research Team
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Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Omnisend
Primary
Tier B
https://apac.iconoutlook.com/opt-in-marketing-channels-should-not-be-ignored/ ↗
Source Article
Opt-in Marketing Channels Should Not be Ignored - ICON Outlook APAC
Lurking beneath all of the social media, influencer, and ChatGPT headlines are things quietly driving sales and engaging consumers. While unassuming, they’re growing larger. They are … opt-in marketing channels.
Email, SMS, and web push notifications have been increasing in adoption and generating s…
Original Research
Omnisend
· Original study ↗
Methodology
Omnisend benchmark report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
welcome, cart abandonment, and browse abandonment emails: 82% share of automated email orders. Source: Omnisend (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-three-automated-email-orders-2022
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<blockquote cite="https://lighthousedata.io/data/top-three-automated-email-orders-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of automated email orders for welcome, cart abandonment, and browse abandonment emails<br><small>Source: Omnisend (2022) · <a href="https://lighthousedata.io/data/top-three-automated-email-orders-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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