B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- cold email reply rate top decile for top 10% of cold email senders (Instantly platform) (2025)
The top 10 percent of cold email senders on the Instantly platform achieved a reply rate exceeding 10 percent in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instantly
Primary
Tier B
https://www.cirrusinsight.com/blog/101-sales-email-templates-you-can-use-to-close-more-deals ↗
Source Article
101 Sales Email Templates You Can Use to Close More Deals
Original Research
Instantly
· Original study ↗
Methodology
Instantly 2026 cold email benchmark; top 10% of senders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top 10% of cold email senders (Instantly platform): 10% cold email reply rate top decile. Source: Instantly (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-senders-reply-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-senders-reply-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- cold email reply rate top decile for top 10% of cold email senders (Instantly platform)<br><small>Source: Instantly (2025) · <a href="https://lighthousedata.io/data/top-senders-reply-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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