B
Evidence Grade B
Graded
under review
Safe to Cite
Current
82%
82% -- share of top performing salespeople doing research before contact for top-performing salespeople (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
re2.ai
Primary
Tier C
https://re2.ai/post/in-person-sales ↗
Source Article
Resquared: The AI platform for selling to local businesses
Do you believe in-person sales can build stronger client relationships when done right?
So do I.
Industries like commercial real estate, service providers, and local marketing benefit greatly from face-to-face meetings.
But here's the key: In-person sales work best when paired with digital follow-up…
Original Research
re2.ai
· Original study ↗
Methodology
Secondary citation in vendor blog; original survey not identified
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Cite this stat
Plain Text
top-performing salespeople: 82% share of top performing salespeople doing research before contact. Source: re2.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-salespeople-pre-meeting-research
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-salespeople-pre-meeting-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of top performing salespeople doing research before contact for top-performing salespeople<br><small>Source: re2.ai (2026) · <a href="https://lighthousedata.io/data/top-salespeople-pre-meeting-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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