B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- email response rate for top 25% of cold email outreach campaigns (2024)
Analysis by QuickMail shows that only the top 25% of email campaigns achieve a response rate of 20% or more.
- Represents the threshold (20% or more) achieved by the top quartile of campaigns
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
QuickMail
Primary
Tier C
https://tanotsolutions.com/link-building-email-outreach-templates/ ↗
Source Article
Link Building Email Outreach Templates That Got Us a 20% Conversion
Email outreach is an important part of the link building process as it helps you connect with potential link partners or win guest blogging opportunities.
Sending emails is a simple and cost-effective way to do link building outreach as all it costs is time and effort. You can save both by using the…
Original Research
QuickMail
· Original study ↗
Methodology
Cited from QuickMail analysis; top quartile of campaigns achieve 20%+ response rates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top 25% of cold email outreach campaigns: 20% email response rate. Source: QuickMail (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-quartile-outreach-response-rate-quickmail
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-quartile-outreach-response-rate-quickmail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email response rate for top 25% of cold email outreach campaigns<br><small>Source: QuickMail (2024) · <a href="https://lighthousedata.io/data/top-quartile-outreach-response-rate-quickmail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.