B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
27.5%
27.5% -- top performing popups conversion rate for Email Opt In Popups (2026)
The top 1% of opt-in forms (74% of which are popups) reach conversion rates of 27.5% or higher.
- Represents the top 1% of opt-in forms, 74% of which are popups, which reach conversion rates of 27.5% or higher based on Claspo platform data from over 779M impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Sources (2)
Claspo
Primary
Tier C
https://claspo.io/templates/opt-in-form/ ↗
Source Article
Email Opt-In Form Templates | Convert More Opt-ins
Email capture
Email opt-in form
Capture emails you can use to stay in touch and drive future sales. With formats like popups, floating bars, and boxes — plus built-in choice fields — you can place opt-ins where they fit best and segment subscribers from the start.
Turn visitors into opt-ins and sale…
Also cited by
electroiq.com
https://electroiq.com/
2026-08-18
Original Research
Claspo
· Original study ↗
Methodology
74% of the top 1% of forms are popups.
Segmentation
IndustryB2C
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Email Opt In Popups: 27.5% top performing popups conversion rate. Source: Claspo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-popups-conversion-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-popups-conversion-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.5%</strong> -- top performing popups conversion rate for Email Opt In Popups<br><small>Source: Claspo (2026) · <a href="https://lighthousedata.io/data/top-popups-conversion-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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