B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44%
44% -- email open rate top performers for Top-performing email marketers (Brevo) (2026)
Top-performing email marketers reached an email open rate of over 44% according to Brevo's 2026 benchmark.
- Reported as reaching over 44%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brevo
Primary
Tier A
https://www.brevo.com/blog/customer-engagement/ ↗
Source Article
What Is Customer Engagement? Full 2026 Guide | Brevo
Customer engagement isn't a buzzword. It's the difference between a customer who opens one email and forgets you, and one who sticks around for years.
So what is customer engagement, exactly? At its core, it's every interaction a customer has with your business — emails, texts, chats, in-app moments…
Original Research
Brevo
· Original study ↗
Methodology
Brevo 2026 Marketing Orchestration Benchmark; value stated as 'over 44%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-performing email marketers (Brevo): 44% email open rate top performers. Source: Brevo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-performer-email-open-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-performer-email-open-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- email open rate top performers for Top-performing email marketers (Brevo)<br><small>Source: Brevo (2026) · <a href="https://lighthousedata.io/data/top-performer-email-open-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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