B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2%
2% -- paid search click share for Search engine results (top paid listing) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cornell University
Primary
Tier C
http://www.totalpetpublishing.com/what-we-can-do-for-you/branded-content/ ↗
Source Article
Branded Content
Original Research
Cornell University
· Original study ↗
Methodology
Attributed to Cornell University data; range 2-3%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Search engine results (top paid listing): 2% paid search click share. Source: Cornell University (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-paid-result-traffic-share
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<blockquote cite="https://lighthousedata.io/data/top-paid-result-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- paid search click share for Search engine results (top paid listing)<br><small>Source: Cornell University (2026) · <a href="https://lighthousedata.io/data/top-paid-result-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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