B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- organic click share for Google Search top organic result (desktop) (2020)
The top organic result on desktop gets around 37% of all clicks on Google Search.
- Source mentions 'around 37%'
- Based on Advanced Web Rankings monitoring of thousands of SERPs
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advanced Web Rankings
Primary
Tier B
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Original Research
Advanced Web Rankings
· Original study ↗
Methodology
Advanced Web Rankings monitoring of thousands of SERPs; cited by PPC Protect
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search top organic result (desktop): 37% organic click share. Source: Advanced Web Rankings (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-organic-result-click-share-desktop
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<blockquote cite="https://lighthousedata.io/data/top-organic-result-click-share-desktop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- organic click share for Google Search top organic result (desktop)<br><small>Source: Advanced Web Rankings (2020) · <a href="https://lighthousedata.io/data/top-organic-result-click-share-desktop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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