B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- organic click share for search engine results pages (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beyondthepaid.com
Primary
Tier C
http://www.beyondthepaid.com/ppc-costs-less-than-seo/ ↗
Source Article
PPC Costs Less than SEO
Original Research
beyondthepaid.com
· Original study ↗
Methodology
Described as an 'oft-quoted statistic'; original source not identified in article
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
search engine results pages: 70% organic click share. Source: beyondthepaid.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-clicks-search-results-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-clicks-search-results-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- organic click share for search engine results pages<br><small>Source: beyondthepaid.com (2026) · <a href="https://lighthousedata.io/data/organic-clicks-search-results-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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