B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28.5%
28.5% -- organic ctr position 1 for Google organic search results (top position) (2021)
The top organic search results on Google SERPs have an average click-through rate of 28.5%.
- Original study source not explicitly cited in the article
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
28.5%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
giantmarketers.com
Primary
Tier C
https://giantmarketers.com/should-i-hire-an-seo-company/ ↗
Source Article
Should I Hire an SEO Company? - Let’s Start Exploring - Giant Marketers
Let’s face it, 75% of internet users only browse through the landing pages, which are on the first page of a Google SERP. In fact, the top organic results have an average of 28.5% click-through rate.
That means, if you want to increase your brand visibility online, you need to rank higher on search …
Original Research
giantmarketers.com
· Original study ↗
Methodology
Average click-through rate for the #1 organic Google result; original study unattributed in the article (figure consistent with Sistrix/Backlinko CTR studies).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google organic search results (top position): 28.5% organic ctr position 1. Source: giantmarketers.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-organic-result-avg-ctr
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<blockquote cite="https://lighthousedata.io/data/top-organic-result-avg-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.5%</strong> -- organic ctr position 1 for Google organic search results (top position)<br><small>Source: giantmarketers.com (2021) · <a href="https://lighthousedata.io/data/top-organic-result-avg-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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