B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.026x
0.026x -- organic ctr position 1 for Top-ranking (position #1) pages for informational keywords with AI Overviews present in Google US search results (2025-03)
In March 2025, the average clickthrough rate for position #1 on informational keywords dropped to 0.026 (2.6%) when AI Overviews were present.
- Focuses on informational queries where AI Overviews are most prevalent
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.026x
Unit
Ratio
Data Vintage
2025-03
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://foxandowlmarketing.com/google-ai-overviews-and-click-through-rates/ ↗
Source Article
Google's AI Overviews: What 300,000 Keywords Reveal About Your SEO Clicks
AI Overview: A New Era of Search Results
Google has been steadily introducing AI-generated summaries, or AI Overviews, at the top of many search results. These summaries are meant to quickly answer a user’s question by pulling together snippets of information from multiple sources.
Google CEO Sundar…
Original Research
Ahrefs
· Original study ↗
Methodology
Aggregated Google Search Console data; Ahrefs study of 150,000 keywords that triggered AI Overviews vs 150,000 similar informational keywords that did not
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-ranking (position #1) pages for informational keywords with AI Overviews present in Google US search results: 0.026x organic ctr position 1. Source: Ahrefs (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-position1-ai-overviews-march-2025
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<blockquote cite="https://lighthousedata.io/data/ctr-position1-ai-overviews-march-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.026x</strong> -- organic ctr position 1 for Top-ranking (position #1) pages for informational keywords with AI Overviews present in Google US search results<br><small>Source: Ahrefs (2025-03) · <a href="https://lighthousedata.io/data/ctr-position1-ai-overviews-march-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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