B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- share of marketing teams with dedicated data analyst or data science role for top-performing marketing teams (2026)
70% of top-performing marketing teams report having a dedicated data analyst or data science role within their department in 2026.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://applaunchpartners.com/data-driven-marketing-your-2026-success-guide/ ↗
Source Article
Data
Original Research
Gartner
· Original study ↗
Methodology
Cited as a recent Gartner report; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top-performing marketing teams: 70% share of marketing teams with dedicated data analyst or data science role. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-marketing-teams-dedicated-data-analyst-2026
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<blockquote cite="https://lighthousedata.io/data/top-marketing-teams-dedicated-data-analyst-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of marketing teams with dedicated data analyst or data science role for top-performing marketing teams<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/top-marketing-teams-dedicated-data-analyst-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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