B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- marketers using content for customer loyalty for top-performing content marketers (2022)
78% of top-performing content marketers utilize content to increase customer loyalty according to CMI's 2022 benchmark report.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://instacopy.ai/blog/why-is-content-marketing-important/ ↗
Source Article
Why Is Content Marketing Important For Your Business (+4 Tips) - Instacopy
Ever thought about the power of words? Here’s a sneak peek: –
- Conversion rates are nearly 6x higher for content marketing adopters than non-adopters
- Content marketing costs around 62% less than traditional marketing and generates about 3 times as many leads.
- Approximately 91% of B2B marketers …
Original Research
Content Marketing Institute
· Original study ↗
Methodology
CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top-performing content marketers: 78% marketers using content for customer loyalty. Source: Content Marketing Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-content-marketers-loyalty-78
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<blockquote cite="https://lighthousedata.io/data/top-content-marketers-loyalty-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- marketers using content for customer loyalty for top-performing content marketers<br><small>Source: Content Marketing Institute (2022) · <a href="https://lighthousedata.io/data/top-content-marketers-loyalty-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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