B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- share of respondents ranking social media top channel for social media (2020)
63% of surveyed CMOs and senior marketing executives ranked social media as a top channel to the customer in 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Economist Intelligence Unit
Primary
Tier A
https://www.ampersand.com.au/2224-2/ ↗
Source Article
The technologies and customer trends likely to change marketing organisations the most over the next five years
Original Research
The Economist Intelligence Unit
· Original study ↗
Methodology
The Economist Intelligence Unit survey of ~500 CMOs and senior marketing executives worldwide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media: 63% share of respondents ranking social media top channel. Source: The Economist Intelligence Unit (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-channel-social-media-2020
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<blockquote cite="https://lighthousedata.io/data/top-channel-social-media-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of respondents ranking social media top channel for social media<br><small>Source: The Economist Intelligence Unit (2020) · <a href="https://lighthousedata.io/data/top-channel-social-media-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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