B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- email response rate for top 25% of link building outreach campaigns (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
QuickMail
Primary
Tier C
https://tanotsolutions.com/blog/link-building-email-outreach-templates/ ↗
Source Article
Link Building Email Outreach Templates That Got Us a 20% Conversion
Link building outreach emails are an important part of the link building process as they help you connect with potential link partners and gain guest post opportunities.
Sending backlink request emails is a simple and cost-effective way to do link building outreach as all it costs is time and effort…
Original Research
QuickMail
· Original study ↗
Methodology
QuickMail analysis of outreach campaign response rates; threshold of top 25% of campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top 25% of link building outreach campaigns: 20% email response rate. Source: QuickMail (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-campaigns-response-rate-quickmail
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<blockquote cite="https://lighthousedata.io/data/top-campaigns-response-rate-quickmail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email response rate for top 25% of link building outreach campaigns<br><small>Source: QuickMail (2025) · <a href="https://lighthousedata.io/data/top-campaigns-response-rate-quickmail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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