B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

90%

90% -- share of top performing abm programs using ai for top-performing ABM programs (2025)

Name: Share Of Top Performing Abm Programs Using AI Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · ForgeX

More than 90% of top-performing ABM programs use AI to guide account selection, content personalization, or bidding strategy.

Value is a lower bound ('more than 90 percent')

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Attribution: ForgeX View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2025

Entity

top-performing ABM programs

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ForgeX Primary Tier B

https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

How Mature Is Your ABM Program Really?

Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution Explore Latane Conant’s customer-first vision for Account-Based Marketing. Learn how 6sense’s ABM framework leverages data, AI, and the “Dark Funnel”... There’s a point in every company’s growth when the numbers stop adding up. The…

Original Research

ForgeX · Original study ↗

Methodology

ForgeX ABM Maturity Report; value is a lower bound ('more than 90 percent')

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

top-performing ABM programs: 90% share of top performing abm programs using ai. Source: ForgeX (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-abm-programs-ai-adoption-90-percent

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<blockquote cite="https://lighthousedata.io/data/top-abm-programs-ai-adoption-90-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of top performing abm programs using ai for top-performing ABM programs<br><small>Source: ForgeX (2025) · <a href="https://lighthousedata.io/data/top-abm-programs-ai-adoption-90-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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