B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- brand market share loss rate for top 100 CPG brands (2025)
90% of the top 100 CPG brands have lost market share to new entrants.
- Attributed to an unnamed 'recent study' without explicit methodology details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
geistm.com
Primary
Tier C
https://geistm.com/the-coming-convergence-of-brand-and-direct-response/ ↗
Source Article
The Coming Convergence of Brand and Direct Response - GeistM
The Coming Convergence of Brand and Direct Response
As Gates pointed out, content’s sovereignty was true long before the advent of the Internet; the democratization and decentralization of content-production in the digital age has only strengthened its position of prominence.
We are by nature storyt…
Original Research
geistm.com
· Original study ↗
Methodology
Cited as 'a recent study' with no named source or methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top 100 CPG brands: 90% brand market share loss rate. Source: geistm.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-100-cpg-brands-lost-market-share
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<blockquote cite="https://lighthousedata.io/data/top-100-cpg-brands-lost-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- brand market share loss rate for top 100 CPG brands<br><small>Source: geistm.com (2025) · <a href="https://lighthousedata.io/data/top-100-cpg-brands-lost-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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