B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3x
3x -- campaign roi for Toolstation QR code direct mail campaign (UK) (2021)
The Toolstation QR code direct mail campaign delivered an ROI of 3:1.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3x
Unit
Ratio
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA Awards (campaign by Toolstation, agency Havas Helia)
Primary
Tier B
https://www.marketreach.co.uk/case-studies/toolstations-personalised-qr-code-stickers-drove-web-visi… ↗
Source Article
Toolstation’s personalised QR code stickers drove web visits
Original Research
DMA Awards (campaign by Toolstation, agency Havas Helia)
· Original study ↗
Methodology
DMA Awards 2021 Silver winner (Best use of Mail) campaign results reported by Market Reach; ROI measured for a 4-page mailing with 6 personalised QR codes sent to catalogue customers, based on 143,000 unique pack iterations.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Toolstation QR code direct mail campaign (UK): 3x campaign roi. Source: DMA Awards (campaign by Toolstation, agency Havas Helia) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/toolstation-qr-mail-campaign-roi
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<blockquote cite="https://lighthousedata.io/data/toolstation-qr-mail-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3x</strong> -- campaign roi for Toolstation QR code direct mail campaign (UK)<br><small>Source: DMA Awards (campaign by Toolstation, agency Havas Helia) (2021) · <a href="https://lighthousedata.io/data/toolstation-qr-mail-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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