B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- too many priorities small team reported for B2B tech marketing leaders (Q1 2025)
Among B2B tech marketing leaders who do not feel well-resourced, 53% cited having too many priorities with too small a team as a top reason.
- Applies specifically to leaders who reported not feeling well-resourced
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Sample Size
200
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kickstand
Primary
Tier A
https://meetkickstand.com/we-asked-200-marketing-leaders-how-q1-really-went-heres-what-they-said/ ↗
Source Article
We Asked 200+ Marketing Leaders How Q1 Really Went. Here’s What They Said.
Every year, marketing leaders set ambitious goals, build their plans, and head into January with conviction. Then reality sets in.
We wanted to know what that reality actually looked like this quarter. So we surveyed over 200 CMOs, VPs of Marketing, and Heads of Marketing across B2B tech sectors inc…
Original Research
Kickstand
· Original study ↗
Methodology
Q1 CMO Pulse survey
Methodology documented
Segmentation
IndustryB2B
Company SizeSMB
RegionNorth America
RoleCMO
Cite this stat
Plain Text
B2B tech marketing leaders: 53% too many priorities small team reported. Source: Kickstand (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/too-many-priorities-53
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<blockquote cite="https://lighthousedata.io/data/too-many-priorities-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- too many priorities small team reported for B2B tech marketing leaders<br><small>Source: Kickstand (Q1 2025) · <a href="https://lighthousedata.io/data/too-many-priorities-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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